Whereas Google has the quickest deals, due to intent, Linkedin has the largest. With Linkedin we can target the decision makers from SMEs all the way up to the fortune 500, and with an Account Based Marketing approach, we can analyse decision making in these companies, and target the HR department, the COO, as well as the CFO (he’s got the wallet) all at the same time, so everyone is on board.
Linkedin allows us to upload lists of companies we can identify as the highest value, and then target specific job titles or functions in these companies. Although the lead time takes longer, it is well worth the effort.